Virtual production isn’t just for blockbuster films. When done right, it can be one of the most effective and collaborative tools in any production, even on a commercial shoot with a tight timeline and modest budget. In this article, I want to emphasize the strategies and decisions that led to the successful shoot of A Flicker of Time, a spot for Veterans Affairs. From the first ask by The AV CREW and Disguise, to the final frame captured on an LED volume, we built this proce