Real-time previs turned a two-week Honda Civic campaign into a clear, creative blueprint. Working in Unreal Engine, playard studios mapped shots, lighting, gear, and talent beats in advance so the set ran on rails and the director focused on performance.

Virtual production isn’t just for blockbuster films. When done right, it can be one of the most effective and collaborative tools in any production, even on a commercial shoot with a tight timeline and modest budget. In this article, I want to emphasize the strategies and decisions that led to the successful shoot of A Flicker of Time, a spot for Veterans Affairs. From the first ask by The AV CREW and Disguise, to the final frame captured on an LED volume, we built this proce